Wednesday, September 28, 2011

The fight for the right to free thought

The fight for the right to free thought is at a tipping point. Apple has taken remarkable steps to protect the rights of music companies and the artists they represent by creating safeguards within the i-phone , “The leading computer company plans to build a system that will sense when people are trying to video live events — and turn off their cameras” according to The Sun newspaper.

At the same time, the creation of websites devoted to the protection of intellectual property rights, such as stopmusictheft.com, are helping to raise awareness of the very real threat to content, that we all know and love, from the free and illegal sharing and downloading of content. stopmusictheft.com rightfully notes that “without intellectual property, there is no product to sell on TV or the movies or music or these days, on the internet.” Similarly, without the right to charge for this content and therefore the right to protect intellectual property, no-one will waste their time or money to create the great content that we all enjoy. 

However, there is great consternation at the concept of intellectual property rights coming form the left. The remix manifesto is one such discussion propagating the idea that the free flow of intellectual property is somehow equal to free speech. I suggest, however, that free speech is more than the theft of ideas.



There are very real free speech problems in this world and the right to intellectual property is not one of them. If people are worried about free speech, i suggest they contact the ABC and Julia Gillard and ask them why Glen Milne has been dumped and my journalists in this country have been denied the right to comment.                                                                

Tuesday, September 20, 2011

A Marketing Professional’s Advertising

Grant Crowel’s article “5 Reasons the Latest Michele Bachmann Political YouTube Video Sucks!” is a short piece of citizen commentary about the modernization of political messages and they ways in which they might either succeed or fail.

Crowel is described by ReelSEO as a “professional consultant and developer in the online marketing space”. In this article, he uses his knowledge of the digital marketing sphere to provide several failings of the recent Michelle Bachman video.


Perhaps the most interesting aspect of the article is separate to the 5 reasons that highlighted. Crowel speaks about the failing of the Bachman camp to utilize the sponsored video’s aspect of YouTube.

Interestingly, Crowel proposes that a competitor might use that space to capitalize on her attacks upon Rick Perry and to take the spotlight away from her.

This article and the video it discusses are great examples of the use of user generated content in the modern online media space. Neither the video, nor the article has been created by journalists, but instead by a politician and a marketing professional. This opens up many questions about authority and impartiality, as well as the place of advertorial articles online.

There can be no doubt that this article is advertising. It is, without doubt designed to get readers attention, both for the author, the website and their sponsors. The title itself, attempts to use non-traditional political language to draw the readers into the article before it attempts to capitalize on their  attention.

About Me

I am 22, intrigued, ambitious, determined, full of ideas and, hopefully, on the path to my dream.