A Real Success!

Let’s be clear, Lazarus Writing is FANTASTIC!

It is written by the literary editor for The Australian, Stephen Romei. He should be congratulated in the strongest terms.

Of course, it doesn’t hurt that I whole heartedly loved the content of the article, being a member of the Liberal Party and a huge fan of the former prime minister, but it is the way that the article is composed that is the most enjoyable aspect of this piece.

Romei tackles a subject that if not dealt with properly could be tedious and even boring. But Romei rises to this challenge and instead delivers a superb, humorous analysis and discussion.

Romei opens by comparing Mr Howard to a rock star and later transitions into a more reverent tone, describing the Mr Howard as “prime ministerial”.

The real success of this article is Romei’s ability to let the story flow. This has been achieved because he actually sat down and conversed with the former prime minister, but moreover, Romei gets out of the way and allows that conversational dialogue to exist, virtually on its own. Rather than breaking up Mr Howard’s words with useless and unending opinion and analysis, he lest the conversation run and provides context and much needed information in separate paragraphs and even different sections.

The authorial voice employed by Romei is to be commended. One could perhaps forgive a journalist for attempting to sound too pompous or reverent when discussing a revered former prime minister or even for sounds a little condescending when discussing that former prime minsters best selling book. But Romei falls into neither trap. He instead creates a comfortable and easy going tone to compliment the easy reading style of writing that he employs.

This type of journalism, through online media, provides a new and fantastic way in which to promote and sell products. In this case, the economic benifits flow to the publishers of Mr. Howards book.

New and social media, as well as the ability to share important articles among friends is a drastic change to the online media realm.

This article and the way in which it is disseminated is representitive of the changing landscape of news media through online sources.