Crowel is described by ReelSEO as a “professional consultant and developer in the online marketing space”. In this article, he uses his knowledge of the digital marketing sphere to provide several failings of the recent Michelle Bachman video.
Perhaps the most interesting aspect of the article is separate to the 5 reasons that highlighted. Crowel speaks about the failing of the Bachman camp to utilize the sponsored video’s aspect of YouTube.
Interestingly, Crowel proposes that a competitor might use that space to capitalize on her attacks upon Rick Perry and to take the spotlight away from her.
This article and the video it discusses are great examples of the use of user generated content in the modern online media space. Neither the video, nor the article has been created by journalists, but instead by a politician and a marketing professional. This opens up many questions about authority and impartiality, as well as the place of advertorial articles online.
There can be no doubt that this article is advertising. It is, without doubt designed to get readers attention, both for the author, the website and their sponsors. The title itself, attempts to use non-traditional political language to draw the readers into the article before it attempts to capitalize on their attention.
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